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1.
Myth: You should
always price your home high and
gradually correct the sales price
downward. |
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Truth:
Pricing too high can be as bad as
pricing too low.
Your
strategy in listing high may be that you
will always have the chance to accept a
lower offer. But the truth is that if
the listing price is too high, you'll
miss out on a percentage of buyers
looking in the price range where your
home should be. Offers may not even come
in, because the buyers who would be most
interested in your home are scared off
by the price and won't even take the
time to look. By the time the listing
price is corrected, you may have already
lost exposure to a large group of
potential buyers. Your real estate agent
will be able to offer you a comparable
market analysis for your home. This is
essentially a document that compares
your home to other similar homes in your
area, with the goal of helping you to
accurately assess your home's true
market value. |
| 2.
Myth: Minor repairs can wait until
later. There are more important things
to be done. |
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Truth: Minor
repairs make your house more marketable,
allowing you to maximize your return (or
minimize loss) on the sale.
By and
large, buyers are looking for an
inviting home in move-in condition.
Buyers who are willing to tackle the
repairs after moving in automatically
subtract the cost of needed fix-ups from
the price they offer. You save nothing
by putting off these items, and you may
likely slow the sale of your home.
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3.
Myth: Once potential
buyers see the inside of your home, curb
appeal won't matter. |
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Truth:
Buyers probably won't make it to the
inside of the home if the outside of
your home does not appeal to them.
Many buyers
today will drive by a home before
deciding whether or not to look inside.
Your home's exterior will have less than
a minute to make a good first
impression. Spruce up the view of the
house by keeping the lawn mowed, shrubs
and trees trimmed, and gardens weeded
and edged. Clear the walkways and
driveways of leaves and other debris.
Repair gutters and eaves, touch up the
exterior paint, and repair or resurface
cracked driveways and sidewalks. You can
also add additional appeal by placing
potted flowers out front, hanging a
wreath on the outside of the door,
positioning new street numbers, and
putting out a pleasing welcome mat.
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| 4.
Myth: Once potential buyers fall in love
with the exterior look of your home, you
put interior improvements on the back
burner. |
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Truth: Buyers
have no qualms about walking right out
the front door within 60 seconds if the
house doesn't look like it could be
theirs.
Remember
that most buyers are looking for an
inviting home in move-in condition. You
might consider spending a few dollars
on: painting, if the existing paint is
in bad shape or an unusual color;
carpeting, if it shows excessive wear or
an outdated color or style; refacing
kitchen cabinets; scrubbing bathrooms
until they are sparkling clean; or
several other key repairs or
replacements. Although you may be
uncomfortable with spending a few
thousand dollars on your home right
before you sell it, it's not uncommon
for the right work to more than pay for
itself in a higher selling price and
shorter marketing time. Your real estate
agent will consult with you about the
repairs and replacements that will
benefit you most.
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5.
Myth: Your home must
be every home buyer's dream home. |
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Truth: If
you get carried away with repairs and
replacements to your home, you may end
up over-improving the house.
At some
point, improvements that you make to
your home can rise far above and beyond
what is customary for comparable homes
in your area. For instance, there may
not be another swimming pool in your
entire subdivision. After spending
$20,000 to install an in-ground swimming
pool that you hope will lure buyers, you
may find that it only raises the market
value of your home by $10,000 because
there are no other comparable properties
to support the market value of the pool.
As a rule of thumb, if your improvements
push your home's value higher than 20%
above average neighboring home values,
don't expect to recoup the entire amount
of improvements. Your real estate agent
can advise you as to the scope of
projects you might consider in preparing
your house for sale.
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6.
Myth: Buyers are
unswayed by sellers that offer creative
financing options. |
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Truth: By
offering flexibility in financing
options, you may lure even more
prospective buyers.
You might
consider offering seller financing,
paying some of the buyer's closing
costs, including a one-year home
warranty, or other buyer incentives.
Your real estate agent, who has
professional knowledge of local market
activity, can help you decide what
incentives, if any, to offer.
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7.
Myth: You are better
off selling your home on your own, thus
saving the commission you would have
paid to a real estate agent. |
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Truth:
Statistically, many sellers who attempt
to sell their homes on their own cannot
consummate the sale without the service
of a professional real estate agent.
And those
sellers who are successful in selling
without a real estate agent often net
less from the sale than sellers who use
do a professional real estate agent. You
probably visit a doctor when you are in
ill health. You also likely take your
car to a mechanic for repair and
maintenance. When you require legal
advice, chances are that you seek the
services of an attorney. Doesn't it make
sense that you should contact a real
estate professional when you are
preparing to sell your biggest asset?
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| 8.
Myth: Good sellers are available to
guide prospective buyers through the
home, giving the whole process a more
personal touch. |
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Truth:
Prospective buyers will feel more that
"this house could be" their home if the
current owners are not there.
The presence
of homeowners and/ or their family
members in the home while it is being
previewed can make buyers feel like they
are intruding. They really do need to be
able to visualize this house as their
home, which can be difficult to do when
they are acutely aware that it is still
your home. Your real estate agent will
be happy to look out for your home
during open houses or showings.
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| 9.
Myth: Successful sellers insist that the
terms of the sale happen their way or no
way. |
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Truth: If you
approach the sale of your home as an
adversary of the buyer, you risk losing
a perfectly solid buyer for no good
reason.
Always
remember that both you and the buyer
have the same basic end goal: for you to
sell your home and for the buyer to buy
your home. Your real estate agent will
join you in approaching negotiations in
a positive frame of mind, which often
results in a win-win proposition for
both you and the buyer. And if both
parties are satisfied with the outcome
of negotiations, very few things will
come between you and the closing table.
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10.
Myth: When you
receive an offer, you should make the
buyer wait. This gives you a better
negotiating position. |
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Truth: You should reply immediately to
an offer!
When a buyer
makes an offer, that buyer is, at that
moment in time, ready to buy your home.
Moods can change, and you don't want to
lose the sale because you have stalled
in replying. |
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